Phygital Retail Convention (PRC) 2025
The term "phygital" refers to a blend of the physical and digital worlds, particularly in the context of retail. In this case, a phygital retail convention would be an event focused on showcasing how the physical and digital aspects of retail can be integrated to enhance the shopping experience. The convention would likely explore innovative technologies, strategies, and experiences that blur the lines between online and offline shopping environments.
- Omnichannel Retailing: Discussions or showcases on how retailers can create seamless experiences for customers across both physical stores and digital platforms (websites, mobile apps, etc.).
- Augmented Reality (AR) and Virtual Reality (VR): How AR and VR technologies can transform the in-store experience, allowing customers to try products virtually or interact with digital elements in a physical space.
- Interactive Digital Displays: Exploration of how interactive screens, touchpoints, and smart mirrors are being used in stores to enhance product discovery or customer engagement.
- Smart Stores and IoT: Demonstrations of smart retail technologies like IoT (Internet of Things), where sensors or connected devices enable personalized, efficient, and frictionless shopping experiences.
- Data Analytics & AI: How retailers are leveraging data analytics, AI, and machine learning to personalize customer experiences and optimize store operations.
- E-commerce Integration: How physical stores are using digital tools for inventory management, online-to-offline (O2O) shopping experiences, and delivery/pick-up services.
- Customer Engagement: Exploring new ways to engage customers through apps, loyalty programs, or gamified shopping experiences that bridge the physical and digital realms.
Expected to attract over 3,000 attendees, feature 300+ speakers, and showcase more than 1,000 brands across a 100,000 sq. ft. exhibition area .
What to Expect at PRC 2025
- Keynote Speakers & Panels: Insights from industry leaders such as Sandeep Varaganti (JioMart), Shailesh Chaturvedi (Arvind Fashions), Damodar Mall (Reliance Retail), and Rama Bijapurkar (Consumer Strategist).
- Themed Zones: Explore areas dedicated to Phygital AI, Unified Commerce, Omnichannel Retail, and RFID Technologies.
- Networking Opportunities: Connect with top executives, innovators, and brands in the retail sector.
- Awards Gala: Celebrate excellence in retail at the Images Retail Awards.
Registration Details
- Retailer Pass: ₹1,000 (Early Bird) / ₹1,250 (Regular) + GST. Includes 3 nights’ accommodation, full access to the exhibition and conference, networking lunches and dinners, and the awards gala.
- Non-Retailer Pass: ₹1,800 (Early Bird) / ₹2,000 (Regular) + GST
